|
CNBC'S MOST SHARED
- 'We're in the Middle of a Crash': Black Swan
- A Goldman Trading Scandal?
- The Rising Mountain of Debt May Be the Next Crisis
- SEC May Reinstate Rules for Short-Selling Stocks
- Latvian Banker Taking Souls as Collateral
- Cuddle Parties Heat Up
- Alaska Governor Sarah Palin Will Resign
- The Worst Expected 2010 State Budget Gaps
- Your First Move For Monday July 6th
- Alcoa to Post Loss — What Does This Mean?
- A Goldman Trading Scandal?
- Top Videos: From the Black Swan to the Bond King
- Obama Plan Would Trim Back Financial Powerhouses
- Biden: 'We Misread How Bad The Economy Was'
- FedEx Sees Signs of a Turnaround: Report
- Property Tax Appeals Take Toll on Governments
- Chrysler Names Remaining Directors to New Board
- Car Dealer Determined To Fight Chrysler Over Franchise
- Market 360: The Week's Best & Worst
- Fireworks At Pharma's Market
- Value of Warren Buffett's Annual Gift to Gates Foundation Falls Along With Berkshire's Stock
- Michael Jackson: The Music And The Money
- Five Stock Picks for This Market
- Realities of the New Obama Refis
- Weak Dollar Means Gold at $1,040: Strategist
- Court Ruling Could Mean Trouble for TiVo
- Lance, Please Back Out Of Tour
Text Size 
General Electric plans to auction off its appliances business for as much as $8 billion, ending the company's long association with so-called "white goods," the Wall Street Journal reported.
 |
GE [GE
Loading...
()
], which also owns CNBC, has hired Goldman Sachs Group [GS
Loading...
()
] to run an auction for the appliances, unit, which could fetch between $5 billion and $8 billion, sources told the Journal.
With appliance sales getting hit by the slowing U.S. economy and the housing bust, jettisoning the business could help GE reach its long-term goal of boosting profits by at least 10% annually, the Journal said.
A sale could also help appease critics who are calling for a more dramatic restructuring of the 120-year-old company, a chorus that grew noisier after GE's surprise first-quarter earnings disappointment and forecast reduction last month, the Journal said.
The appliance outfit consists of refrigerators, freezers, electric and gas ranges, dishwashers, clothes washers and dryers, microwave ovens and air conditioners, sold under brands including GE Profile and Hotpoint, according to the company's Web site.
GE entered the business in 1907 and boasts of milestones such as introducing the first room air-conditioner in 1930.
Last month, GE stunned Wall Street by reporting a surprise drop in first-quarter earnings and lowered its forecast for the rest of the year.
In an interview on CNBC, CEO Jeff Immelt blamed the sudden collapse of Bear Stearns [BSC
Loading...
()
] and the worsening credit crunch for GE's earnings surprise. He also described the poor results as a "bump in the road," though the company lowered its earnings outlook for the entire year.
Print
Email
Data is a real-time snapshot *Data is delayed at least 15 minutes