Countdown to 2012 London Olympics - CNBC Special Report - CNBC Europe

The Prototype Design For The London 2012 Olympic Torch Is Unveiled

IN FOCUS:

Cyber Attack Is Biggest Threat for Olympics: Expert
Terrorists combining a cyber attack with physical violence are the biggest security threat facing the 2012 Olympics, a digital forensics expert told CNBC.

THE GAMES:

Quitters Never Win in Sponsorship Game

Olympic sponsorship must be a long-term commitment and the cost will almost certainly outweigh the benefits if it is not partnered with “activation” or marketing activities such as the launch of a new product, experts say.

THE COMPANIES:

McDonald's Extends Sponsorship to 2020
The fast food chain has extended its sponsorship of the Olympics, making it the official restaurant at Olympics venues until the 2020 Summer Games.

THE COUNTRY:

London Mayor: Take the Train, VIPs
Doping is the most serious threat to the integrity of next year's London Olympic Games, British Minister for Sport and the Olympics Hugh Robertson said on Thursday.

NEED TO KNOW:

Homeowners Cash In on Games

London is home to some of the world's most opulent hotels, but with five-star rooms in short supply during the Olympic Games this summer; wealthy visitors are increasingly turning to private homes to meet their accommodation needs.

CNBC UK

Watch Countdown to London 2012 Fridays on Squawk Box at 09.40 CET.

Slideshows

Europe's Paper Tigers
The new, formerly communist European Union members are beginning to be a burden for their Western neighbors as foreign capital dries up.
London Alternative Fashion Week
London's Spitalfields Market played host to Alternative Arts' annual Alternative Fashion Week.
London G20 Protests
Tens of thousands of people voiced anger at the world economic crisis at the G20 in London.
UK Budget Top Highlights
Just some of the highlights of UK tax and spending initiatives the budget proposes.
Which Oil Producers Are Making Money?
The following is a list of oil prices needed for the nations to avoid having a budget deficit in 2008 and 2009.

Other Special Reports

Europe Banking Crisis
Facing the worst financial crisis in 80 years, Europe takes unprecedented steps to bolster its beleaguered banking system.
Eastern Europe On Edge
Scared by huge current account deficits and levels of external debt, investors are turning their back to the countries of Eastern Europe.

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