Funny Business
- In Search of America's ‘Hottest Forecasters’
- Mick Fleetwood on the MP3 ‘Dumbing Down’ of Music
- Is America Ready for a Bacon Milkshake?
- ‘Goodnight iPad’ — A Bedtime Story for Adults
- Can't Get in on the Facebook IPO, How About a Real Gamble?
- Funny Businesses For Ex-Lovers and Office Meetings
- Super Bowl Party Food Inflation
- Facebook Vs Apple - Who'd You Rather
- The Bennie Awards: Celebrating the Worst in TV
- CSI: Miami, The Funny Years
MOST SHARED
- UK's Cameron Calls for Truce on Bonuses
- Greek Debt Saga Back on Center Stage for Markets
- For China's Xi, Near-Summit Treatment and 'Iowa Nice'
- Greece Warns Bailout Rebels of Unknown, Dangerous Path
- Obama Likely to Call for Cutting Top Corporate Tax Rate
- Get Ready for $5 Gas This Year: Ex-Shell CEO
- How Rescuing Greece Could Destroy the World
- Greek Police Union Wants to Arrest EU, IMF Officials
- Warren Buffett's 5-Minute Plan to Fix the Deficit
- Dividend Payout Could Hit Record Amount This Year
- In Search of America's ‘Hottest Forecasters’
- Dow vs. S&P 500: Which is a Better Investment?
- Mick Fleetwood on the MP3 ‘Dumbing Down’ of Music
- Avis on the Road to Strong Growth: Analyst
- Private Homebuilders: Dead Men Walking
- LinkedIn’s Growth Is Already Priced In: Analyst
- The Real Reason Behind Bank of America’s Rally
- 5 Hedge Funds’ Top Stocks Soar After 2011 Rout
- This Valentine’s Day Love Is Served on a Silver Platter
- Maine Caucuses a Chance to Right the Romney Ship
- Greek Debt Saga Back on Center Stage for Markets
- Greece Now Struggles to Overcome Mistrust
- Obama Budget Bets Other Concerns Will Trump the Deficit
- China President-in-Waiting to Sample Slices of America
- MF Global Trustee Sees Shortfall of $1.6 Billion
- Iran to Announce 'Very Important' Nuclear Progress
- Traveling Light in a Time of Digital Thievery
- UK Police Arrest Five at Murdoch's Sun Newspaper
RSS FEED
Las Vegas Throws a Pool Party
Text Size 
CNBC Correspondent
 |
Mitchell Funk | Photographer's Choice | Getty Images |
People aren't spending as much money in Las Vegas.
They are spending more time at the pool.
Strange as it may sound, crowds are giving up the comforts of an air-conditioned casino to eat, drink and be sweaty in 110 degree heat.
The pool trend started seven years ago at the Hard Rock Hotel & Casino, which opened up its pool to the public on Sundays as a way to make a little cash on what's generally a slow day.
A party scene was born.
Pool revenues are growing in a down economy, and every property on the Strip is trying to make their pools "special".
The Hard Rock has added two pools as part of its $750 million expansion.
Wynn [WYNN
Loading...
()
] has spent $68 million on a pool club at Encore. The Palms has added pools, and making over the pool is part of the $125 million renovation at the Tropicana.
Phil Shalala, Chief Marketing Officer for the Hard Rock Hotel & Casino explains the "day life" phenomenon, along with pool-goers Anne Barr, Lisa Smith, David Andino, and Andy Wright, who were all having a pretty good time in the cabana in the videoclip.
Questions? Comments? Funny Stories? Email
Data is a real-time snapshot *Data is delayed at least 15 minutes
