Consumer Nation
- Wandering Through Toy Land
- Sam Adams Brewer Crafts Beer for the Granddaddy of All Marathons
- Luxury Shoppers Are Back—and at Full Price: Saks CEO
- In Sin City, Greed Is Not the Main Attraction
- Toymakers Hope Parents Are Ready to Splurge
- Feeling 'Worlds Better' About US Economy: Marriott CEO
- Fighting Fashion Counterfeiting, One Tote Bag at a Time
- A Profitable Polyvore Struts Its Stuff at Fashion Week
- Retailers See Happier Valentine's Day
- Young and Fashionable: Gen Y Flocks to Online Luxury
RSS FEED
MOST SHARED
- RBS Records $1.2 Billion Loss After Greece Charges
- More Asset-Buying Depends on Economy: Bank of England
- Japan's Sumo Belly Flops to $50 Million Debt
- China Faces Japan-Style Stagnation Without Reform: Lawmaker
- Household Debt, Not Politics, Worry for Australia: Economist
- China Internet Firm Qihoo Says Citron Allegations False
- Break-Up, Greece Cause Huge 2011 Dexia Loss
- Japan Manufacturing Mood Dips to Levels After Quake
- Writedowns Push Deutsche Telekom Into Red
- 7 Undervalued IPO Stocks That Could Rebound in 2012
- Wandering Through Toy Land
- Dell Is Done, But Don't Discount HP: Analysts
- Comcast Deal Could Spell Trouble for Netflix: Analyst
- Reading the Tea Leaves in RIM Shake-Up
- Sam Adams Brewer Crafts Beer for the Granddaddy of All Marathons
- Stocks to Give Up for Lent
- You Want Retail Customers? Give Them Deals: Analysts
- NJ Governor Chris Christie to Warren Buffett: 'Just Write a Check and Shut Up'
- 7 Undervalued IPO Stocks That Could Rebound in 2012
- More Asset-Buying Depends on Economy: BOE
- Stocks Sputter as Investors Seek Next Catalyst
- T-Mobile USA Wants to Grow Again
- Nissan to Recall 250,000 Cars Globally
- Winners and Losers in Obama's Corporate Tax Plan
- Santorum Takes Heavy Fire in Arizona Republican Debate
- Volcker Rule Threatens Recovery: Finance Ministers
- Next Bank of England Governor: The Race is On
- Peugeot Citroen in Talks With General Motors
Apparel Retailers' High Voltage Bet On Neon
Text Size 
Stephanie Landsman, Producer, "Squawk Box"
Electric blue jeans. Hot pink shoes. Lime green skivvies. Wear it like it’s 1985. These are the colors the fashion industry wants you to add into your wardrobe this spring.
 |
Source: Saksfifthavenue.com Saks Fifth Avenue is selling these super skinny jeans by AG Adriano Goldschmied in a fluorescent yellow. |
Retailers are rolling out an electrified color pallet hoping it’ll add cheer to the racks and suggest a brighter outlook for a dull economy.
Retailers are trying to make the new normal of slow economic growth feel better, according to Eric Beder, a retail analyst at Brean, Murray, Carret & Co. So, it’s in with the 1980’s-inspired fluorescent colors and out with the greys, blacks and neutrals.
“These are the most aggressive colors we’ve seen in 15 years without a doubt in both men's and women’s apparel,” said Beder. “If it is successful, the retail segment will have a very good year. It’s a radical change.”
Both high-end and low-end retailers are hoping the trend adds sparkle to the bottom line.
Target [TGT
Loading...
()
] is selling neon duffle bags and watches. Saks Fifth Avenue [SKS
Loading...
()
] is showcasing fluorescent green, orange and pink women’s clothing. Calvin Klein [PVH
Loading...
()
] is advertising a collection of glacial blue, bright pink and sunny orange men’s underwear.
But, will this high-voltage fad be a hard sell? Not for consumers such as Nancy O’Connor. She’s planning to invest in some splashy colored items for both herself and her daughter.
“My 10-year old is a little fashionista and loves bright cheerful colors — especially the neon pink,” said O’Connor. “I personally like the neon look for adults, too. I think it is vibrant and fun.”
Questions? Comments? Email us at . Stephanie is a Squawk Box producer. Follow her on Twitter@StephLandsman.
Data is a real-time snapshot *Data is delayed at least 15 minutes
