SPANX Million Dollar Girdles

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Nature versus Corsets

Before women wore girdles, and long before Spanx was created, corsets were a requirement for women with strong moral values.  The term “loose woman” was coined to describe a woman who was seen in public without her corset. Unfortunately, in addition to fortifying a woman's virtue, they also caused internal damage to the body.
Source: Library of CongressPosted 22 Feb 2008

Before women wore girdles, and long before Spanx was created, corsets were a requirement for women with strong moral values.  The term “loose woman” was coined to describe a woman who was seen in public without her corset. Unfortunately, in addition to fortifying a woman's virtue, they also caused internal damage to the body.

Hosiery Inspection, 1960s

When Sara was attempting to get her idea for footless pantyhose off the ground, she found herself running into an old boys network.  Sara was truly surprised that the people responsible for designing and creating women's shapewear and hosiery were men.
Source: Library of Congress

When Sara was attempting to get her idea for footless pantyhose off the ground, she found herself running into an old boys network.  Sara was truly surprised that the people responsible for designing and creating women's shapewear and hosiery were men.

Footless Pantyhose

Sara's footless pantyhose is the product that revolutionized the shapewear and hosiery industry.  Sara loved the “second skin” body shaping elements that pantyhose provides, but hated that she couldn't wear them with sandals.  She cut the feet out of a pair of traditional pantyhose and the idea was born. 
Source: Spanx

Sara's footless pantyhose is the product that revolutionized the shapewear and hosiery industry.  Sara loved the “second skin” body shaping elements that pantyhose provides, but hated that she couldn't wear them with sandals.  She cut the feet out of a pair of traditional pantyhose and the idea was born. 

The First Spanx Headquarters

In 2000, The Oprah Winfrey Show wanted to visit Spanx headquarters to profile the company for the “favorite things” episode.  Show producers were surprised to learn that Sara had been running the business out of her Atlanta apartment.  She eventually upgraded to an official office and is now building a brand new office overlooking the Atlanta skyline.
Source: Spanx

In 2000, The Oprah Winfrey Show wanted to visit Spanx headquarters to profile the company for the “favorite things” episode.  Show producers were surprised to learn that Sara had been running the business out of her Atlanta apartment.  She eventually upgraded to an official office and is now building a brand new office overlooking the Atlanta skyline.

No More Visible Pantylines 

When developing the Spanx brand, Sara wanted to integrate a sense of humor into company's image.  The comic on this pantyhose package insert is an example of what makes Spanx stand out in the industry.
Source: Spanx

When developing the Spanx brand, Sara wanted to integrate a sense of humor into company's image.  The comic on this pantyhose package insert is an example of what makes Spanx stand out in the industry.

Women on the Move

After coming in second on the Rebel Billionaire, Branson contributed $750,000 to the start of The Sara Blakely Foundation.  Women on the Move is just one of the organizations that benefits from the Foundation.
Source: Spanx

After coming in second on the Rebel Billionaire, Branson contributed $750,000 to the start of The Sara Blakely Foundation.  Women on the Move is just one of the organizations that benefits from the Foundation.

Assets - Bottom Line

When faced with the complaint that Spanx were too expensive, Sara launched a line of women's undergarments with a lower price point at Target.  The result was Assets, the shapewear/hosiery that is “guaranteed to improve your bottom line!”
Source: Spanx

When faced with the complaint that Spanx were too expensive, Sara launched a line of women's undergarments with a lower price point at Target.  The result was Assets, the shapewear/hosiery that is “guaranteed to improve your bottom line!”

Sara Blakely

At the helm of a multi-million dollar company, Sara Blakely is proof that a big idea can turn into big business in just eight short years!
Source: Ken Arkow

At the helm of a multi-million dollar company, Sara Blakely is proof that a big idea can turn into big business in just eight short years!

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