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Frontera: The Celebrity Factor

The “Celebrity Factor” … in today’s competitive business world can generate the kind of publicity that can put a young company on the map.  Rick Bayless, a Chicago Chef with acclaimed restaurants, a top-rated PBS cooking show, and best-selling cookbooks .  Bayless joined forces with marketing executive Manuel Valdeand together they parlay Bayless’ growing celebrity into a $30 million food empire.

Celebrity Chef Rick Bayless

The “Celebrity Factor” … in today’s competitive business world it can generate the kind of publicity that can put a young company on the map. Rick Bayless, a Chicago Chef with acclaimed restaurants, a top-rated PBS cooking show, and best-selling cookbooks has learned to use his celebrity factor to stand out in a highly competitive market. Bayless joined forces with marketing executive Manuel Valdes and together they parlay Bayless’ growing celebrity into a $30 million food empire.

  • The Entrepreneurs premieres Thursday, April 2nd 9p | 1a ET
  • Visit The Entrepreneurs website
Posted: 2009 Mar 23