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The Oprah Effect

Talk show superstar Oprah Winfrey is one of the most well known cultural and financial icons of our time.

If you're lucky enough to create a product she loves - a mention on her show just might make you a millionaire!

CNBC's Carl Quintanilla explores The Oprah Effect and how she turns no names into brand names.

Visit the "The Oprah Effect"

Posted: Friday, May 8, 2009