Brothers Lorenzo and Frank Fertitta, owners of the Stations Casino empire, rolled the dice on the UFC. The billionaires put up $2 million to buy and $44 million more to run the near-bankrupt league in 2001.
While early times were tough and the brothers thought about cutting their losses, they let it ride.
Lorenzo Fertitta says the gamble continues to pay off: "We are up year over year in every category...revenue, profit, pay-per-view, live gate, international TV sales, sponsorships, everywhere. The question is - without our recession, where would our business be?"
(Featured Left to Right: Lorenzo Fertitta/Frank Fertitta)