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The Business Behind the SI Swimsuit Issue


» more from Business Model: Inside the Sports Illustrated Swimsuit Issue

The First Issue

In 1963, then-Managing Editor Andre Laguerre was looking for a cover that would make the magazine noticeable during the winter months when football had ended and baseball had yet to begin. He asked his editors to send him memos with good ideas, and that's just what he got from Fred Smith: put a pretty girl on the cover in a resort that relates to sport. The first cover hit newsstands in January, 1964, as a five-page supplement.

Courtesy Photo: Sports Illustrated