3 / 15    

The Business Behind the SI Swimsuit Issue


» more from Business Model: Inside the Sports Illustrated Swimsuit Issue

Jule Campbell

All three editors of the Swimsuit issue have been women, including current editor Diane Smith. The original Swimsuit editor Jule Campbell, pictured, created every issue from 1965 to 1996.

"The crews were very spare in the early days," Campbell says. "It was the photographer and me, and five cameras around my neck."