For the nearly 80 million American baby boomers, the choices and brand preferences of the generation has, and continues to have a major economic impact. Their estimated $3 trillion in spending power has the ability to generate big revenues for the companies who own the boomer's favorite brands.
Judann Pollack, Managing Editor of Advertising Age, brand expert and member of the Boomer generation, put together her top picks for the most significant brands and products that have defined the buying habits of a generation.
So, what are the favorite brands of the boomer generation? Click ahead to find out!
Produced byPaul Toscano
Posted 1 March 2010