Foodies rejoice. Japan is searching for new engines of economic growth as traditional exports like autos and electronics face increasing competition from Asian rivals.
As part of that ambition, the government is hoping to double the amount of agricultural and other food exports over the next seven years.
Find out what some of Japan's most famous fall produce are.
Matsutake, kaki or gingko nut anyone?
By Kaori Enjoji
Tokyo Bureau Chief, CNBC Asia Pacific
Posted 22 October 2010