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Scion FR-S Concept

Toyota’s Scion division has been busy trying new things. The development of the FR-S Concept is no exception. Targeted towards the younger demographic, Scion hopes the FR-S will help energize the brand, as sales have been lackluster lately.

If you are wondering what “FR-S” stands for, it means front-engine, rear-wheel-drive, sport. But at the NYIAS press conference, according to Jack Hollis, Vice President and General Manger of Scion, "Friggin' Really Sweet."

The FR-S is 168.2 inches in length and houses a 2.0-liter flat-four engine that is produced by Subaru. Buyers will have a choice of a six-speed manual or a six-speed automatic. Standard is a limited slip differential.

No announcement about production has been made.

Photo: Jonathan K. Li for CNBC.com