Dad is finally getting his due, according to a survey conducted by BIGResearch on behalf of the industry trade group the National Retail Federation.
Although spending on Father’s Day is typically lower than that of Mother’s Day, the gap is projected to narrow this year, with Americans expected to shell out an average of $106.49 on their fathers, up from $94.32 last year.
It’s worth noting that’s the highest projected level since the NRF began conducting the survey eight years ago.
According to the survey, consumers are planning to splurge on a variety of gifts this year. But more people plan on taking dad on a special outing this year. Fathers also will be receiving more gift cards, sporting goods, and automotive accessories.
“Shoppers seem to be more excited when it comes to gift giving, an encouraging sign for retailers—and dad—everywhere,” said Matthew Shay, president and CEO of the NRF.
Sure you can always buy Dad a new golf shirt, tie, or grill apron, but for those who want to be a little more creative, we’ve pulled together some great ideas for things fathers will actually use—and enjoy.
Click ahead to get inspired.
By Christina Cheddar-Berk
Posted 01 June 2011