Product placement goes back to the earliest days of film. The first movie ever to win a Best Picture Oscar was a silent 1927 film called Wings, which featured Clara Bow, Gary Cooper and, in one scene, a prominently placed bar of Hershey’s chocolate.
The practice lives on today, as companies place their products in movies in the hope that filmgoers will buy what they see onscreen. But which cases of product placement in the movies have really worked?
Click ahead to see 10 of the most notable product placement success stories.
By Daniel Bukszpan, Special for CNBC.com
Posted 03 June 2011