As the old adage goes, you can lead a horse to water, but you can't make him drink. Nothing could be truer when it comes to advertising. Great ads can yield dramatic results, but if the product quality isn't there, well, that horse won't be pulling out the platinum card anytime soon.
Still, great ad campaigns can be revolutionary. They can change the way people live their daily lives—for better or for worse. By its own admission, AdAge refers to its selection of the top advertising campaigns of the 20th century as including: "two air polluters, nutritionless sugar water, one reviled carcinogen, two companies infamous for the use of virtual slave labor, one purveyor of savory cardiovascular time bombs, two booze peddlers and one cosmetic product preying on the vanity of women."
For better or for worse, here we celebrate the Top 10 advertising campaigns of the 20th century and, of course, the products that went along with them.
Posted July 7, 2011
By Constance Parten
CNBC Titans: Procter & Gamble premieres Thursday, July 7 at 9p | 10p | 12a | 1a ET.