Revenue Generated: $70.2 million
Unit Sales: 84 million
Created in 1923, this chocolate bar was named after the popular malted milk shake, not the Milky Way galaxy. It was designed to capture the taste of the malted drink and is made of chocolate malt-flavored nougat and caramel-covered milk chocolate. Milky Way also has the distinction of being Mars, Incorporated’s first candy bar, created in Frank Mars’ kitchen. At the time, it sold for just a nickel.
Source: Mars Chocolate North America, SymphonyIRI Group