Date Introduced: 1951
Creator: Leo Burnett Co.
After the icon’s introduction, Tony the Tiger began to be humanized in the 1970s. He was given an Italian-American nationality and a full family—Mama Tony, Mrs. Tony, daughter Antoinette and son Tony Jr., the slimmer, buffer version of Tony who actually serves as the official Kellogg’s Frosted Flakes mascot today. In 1974, Tony graced the cover of GQ and was named “Tiger of the Year” in an advertising theme borrowed from the Chinese Year of the Tiger.