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Missoni x Target

Missoni, an Italian fashion house known for its zigzag patterns, created a pop-up store in Midtown Manhattan to promote Missoni x Target, a 400-piece collection created for discount retailer Target.

A limited number of items were on sale from the collection ahead of the products' launch later this month. Hundreds of fans lined up, hoping to make a purchase.

Target had been building buzz for the brand with a Tumblr-based marketing campaign, "written" by a 25-foot-tall mannequin named Marina.

Marina, who has been popping up all over New York this Fashion Week, has been updating followers about her whereabouts on Twitter.

Photo: Getty Images