The Halloween costumes are packed away and stores are piping in the carols, it is a signal: Get ready for the busiest shopping season of the year.
Consumers plan to spend an average of $704.18 on gifts this year, down 2.1 percent from a year ago, according to the National Retail Federation’s 2011 Holiday Consumer survey.
To make those dollars count, shoppers want to know they’re buying the right gift.
“In 2009, it was all about personal, practical gifts, and last year consumers wanted to treat their loved ones to something special,” said Pam Goodfellow, consumer insights director at BIGresearch. “This year, it’s a little bit of both.”
According to the research, exactly half of the respondents picked accessories and apparel as their choice of gift for the holiday. Others chose electronics, jewelry, or personal-care items.
To make your shopping easier, here’s a guide that offers up ideas that should suit you if you want to give something trendy or something practical, or a little of both.
By Sally Shin
Posted 08 November 2011