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I Can't Believe It's Pepsi!: Unexpected Products

The SoBe line of drinks began as the South Beach Beverage Co., based in Norwalk, Conn. PepsiCo bought the company in October 2000, beating out Coca-Cola in the acquisition. A person familiar with the deal at the time put the price tag at about $370 million.

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SoBe Lifewater

The SoBe line of drinks began as the South Beach Beverage Co., based in Norwalk, Conn. PepsiCo bought the company in October 2000, beating out Coca-Cola in the acquisition. A person familiar with the deal at the time put the price tag at about $370 million.