When you operate a small business, half the challenge is getting the word out that you exist. Then, you need to act constantly to maintain awareness of your brand among the public and, perhaps, the investment community. Even with a limited budget and resources, marketing is not a matter you can afford to overlook.
Every business plan should budget for paid marketing services — it’s an investment in future sales. Beyond that, there are simple ways to raise your company’s profile at little or no expense. Follow these tips to maximize your credibility, exposure, and brand value, and to make sure your company remains top-of-mind among your customers.
By Carolyn Horwitz
Posted 16 November 2011