Notable wine: Plungerhead Zinfandel
Don Sebastiani & Sons Winery creates non-traditional wines in a tradition-bound industry. This branch of the 100-year-old Sebastiani family of winemakers offers a new take with Plungerhead, which showcases “the cutting-edge marketing and the innovative package design of the younger generation,” says president August Sebastiani, a fourth-generation member of the wine clan.
The name refers to the bottle’s odd, mushroom-shaped plastic stopper, or plunger. The closure, called a “zork” in Australia, doesn’t require a corkscrew and can be reused. Younger customers, unencumbered by the same hangups as tradition-bound wine snobs, epitomize the company’s slogan: “Made with character for characters.”