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10. Atlanta Falcons

Although the Falcons have an extensive library of cheerleaders' photos and videos, the team’s web site is relatively clunky — you have to click on individual photos to see them. Odd strategy, but might lead to more clicks overall. It also created a stand-alone website for the team’s cheerleaders, but it doesn’t look like it’s been updated since last season, with the 2010-2011 swimsuit calendar still “coming soon.”

Regardless, the Falcons have a wealth of interaction with their fans, with plenty of blog posts and Twitter feeds, a great junior cheerleaders program, and a sponsor list that includes nine local and regional businesses.

Photo: Grant Halverson | Getty Images