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Videogame Football Fights and Furors

Before the EA/NFL deal, the NFL2K franchise from Take-Two was knocking on Madden's door. After being a perennial also-ran, the publisher decided to offer its AAA football game for just $20. EA tried to ignore the bait, but was ultimately forced to slash prices and match the deal. While Take Two would have almost certainly had to raise prices the next year, we'll never know how many fans would have stayed with the brand – and what the long-term effect would have been on EA's business.

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Price wars of 2005

Before the EA/NFL deal, the NFL2K franchise from Take-Two was knocking on Madden's door. After being a perennial also-ran, the publisher decided to offer its AAA football game for just $20. EA tried to ignore the bait, but was ultimately forced to slash prices and match the deal. While Take-Two would have almost certainly had to raise prices the next year, we'll never know how many fans would have stayed with the brand — and what the long-term effect would have been on EA's business.

Photo: Take-two