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Sports Biz with Darren Rovell
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The 10 Biggest Super Bowl Ad Spenders

Total ad spending (2002-11): $36.8 Million Super Bowl XLVI is Careerbuilder’s eighth-consecutive appearance. Most of its ads have used chimpanzees in office situations. Last year's spot featured two groups of chimps blocking a guy in his parking spot, certainly one of the job site's best efforts.

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10. Careerbuilder

Total ad spending (2002-11): $36.8 Million

Super Bowl XLVI is Careerbuilder’s eighth-consecutive appearance. Most of its ads have used chimpanzees in office situations. Last year's spot featured two groups of chimps blocking a guy in his parking spot, certainly one of the job site's best efforts.

Photo: Youtube.com, Courtesy Careerbuilder