http://www.americandigs.com/When Erica Beaudry moved from Arizona to Indiana for business school, her terrier mix came along for the ride. But her pup, Murphy, who had cancer, couldn’t take the Midwestern cold.
And Beaudry couldn't find the kind of dog coat she wanted: a good looking, high-quality American-made model. “There are a lot of kitschy dog coats with paw print designs. But nothing cool, clean and classically designed,” she said.
She fashioned the puffer coat to keep Murphy warm, and co-founded American Digs while still in school. The Denver-based company, which launched last year, also offers dogwear like seersucker shirts and knit sweaters. But it’s the preppy puffer coat that’s become the best-seller, with orders from across the nation.
“We've been really happy with the puffer coat sales,” she said. “We’ve even had people from Miami ordering a coat.”