Popular brands don’t always stay popular. Many fight to stay at the top of the heap, and it’s not uncommon for brands to spend their commercial lives persevering through bankruptcies, restructurings and plain obsolescence.
It’s also not unheard of for a brand to fall out of favor with consumers, get left for dead, but still return to the marketplace later on. Sometimes these brands have even managed to come back in better positions than they held before being written off. It’s rare, but it happens.
What follows is a list of 10 brands that faded away and then made a comeback. Some lord over the global marketplace today, and some are still just barely hanging on. Whatever the case, these brands beat the odds and defeated death — even if only temporarily.
Read ahead to see 10 brands that defied conventional wisdom and came back, long after everyone had counted them out.
By Daniel Bukszpan
Posted 05 April 2012