Dr. Martens is a brand of footwear known for its yellow stitching and patented air-cushioned soles. The brand was adopted by British punk rockers in the 1970s, but went mainstream during the grunge movement of the 1990s. As with all things fashion, the brand eventually fell out of favor and the company was forced to downsize in the face of declining sales. It even stopped production in the U.K. and moved those operations to China.
In 2007, Dr. Martens reintroduced the Dr. Martens “Vintage” line, which was basically the original shoe by a different name. By 2010, it could be seen on multiple fashion show runways in the collections of designer Michael Bastian and the Generra Sportswear Co., as well as in shows in Paris and the U.K.