Most people go to a store to buy what they need, and call it a day. However, there are some retailers who are going the extra mile to capture customers. It may include selling unexpected items or giving their customers an unusual experience.
Costco,for example, employs the first strategy by offering customers a treasure hunt of sorts. While the warehouse store, which is the subject of a CNBC documentary “The Costco Craze,”is known for bulk items like pallets of toilet paper and big boxes of cereal, it also sells things like diamond rings and coffins.
Other retailers have taken it a step further by offering something outside the shopping experience that visitors can enjoy while they are bouncing between aisles or hopping from store to store. Their business strategy is simple — lure as many people into their shops as possible. The result: malls and stores that have become a combination shopping/entertainment destination.
So what are some of the most unusual retail experiences? Click ahead to find out.
By Michelle Fox
Posted 19 April 2012