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Outrageous Drinks

The latest entry into the flavored vodka arena: peanut butter and jelly.

While that might not be the vodka of choice for your next Bloody Mary, you have to admit you’re curious. That’s what marketers are counting on. Unusual flavors and packaging are helping companies in the alcoholic beverage market stand out in a saturated – so to speak – market. According to the latest data from the USDA Economic Research Service, consumers spent nearly $155 billionon alcoholic beverages in the U.S. in 2010.

So, with a little creative packaging and a lot of innovation, spirits manufacturers are expanding the market. CNBC.com spoke with the founders of some of the most novel start ups to uncover the inspiration behind their products.

Click ahead for some of the most unusual ways businesses are innovating in the world of alcohol.

By Jill Weinberger
Posted 14 May 2012

Photo: Piotr Powietryznski | Photographer's Choice | Getty Images