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Learning From the Legends

One of the most successful developers in US history, Alfred Taubman virtually invented a fixture of the suburban landscape, the enclosed shopping mall. During the mid-20th century, when most stores were stand alone, Taubman embraced new ideas about design – ideas that he thought made sense but were, at the time, on the fringe. Most of the malls developed by Taubman featured an upscale, bright white color scheme with contemporary, geometric ceiling designs and skylights. Shoppers flocked to them.

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A. Alfred Taubman

One of the most successful real estate developers in U.S. history, Alfred Taubman virtually invented a fixture of the suburban landscape, the enclosed shopping mall. During the mid-20th century, when most stores were stand-alone, Taubman embraced new ideas about design — ideas that he thought made sense but were, at the time, on the fringe. Most of the malls developed by Taubman featured a bright white color scheme with contemporary, geometric ceiling designs and skylights. Shoppers flocked to them. Today Taubman trades on the NYSE, has a market cap around $4.5 billion.

What’s the lesson? Click ahead for the takeaway.

Dimitrios Kambouris | WireImage