Although she has been designing under her own label since 2000, Mara Hoffman did not jump into the swimwear business until 2008. This year marks her fourth-consecutive year presenting at the show. With a “desert outlaw gypsies” theme, Hoffman’s collection featured tribal and kaleidoscope prints, continuing her trademark inclusion of intricate bohemian designs.
This look, as well as several others in the collection, resembles a kaleidoscope. Since the designs are unlike many others on the market, they could boost retailers’ sales.
“Any time you have something new and exciting, that’s a great reason for consumers to buy,” Moellering said.