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10. Sushil Kumar, Wrestler

Sushil Kumar didn’t win gold as hoped, but he will be returning home to India a hero as a result of his silver medal.

The silver in wrestling made Kumar the first Indian to win a medal in consecutive Olympics after winning a bronze in Beijing 2008. He is already well known in his home country as the 2008 recipient of the country’s highest sporting honor, the Rajiv Gandhi Khel Ratna Award.

He has previously endorsed brands, such as Eicher trucks and Mountain Dew, and can expect more opportunities in the aftermath of another medal-winning performance in London.

Photo: Kaushik Roy | India Today Group | Getty Images