Alfa Romeo, the sporty Italian car brand owned by Fiat, made news recently with a report from The Wall Street Journal that Fiat CEO Sergio Marchionne was planning a re-launch of the brand in the United States. According to the report, Fiat’s plan includes assembly, testing and distribution in the U.S. with the release of a two-seater sports car and an upscale sedan, the Giulia, in 2014. The Alfa Romeo brand has not been sold in the United States since 1995.
Indeed, while Alfa Romeo cars are sold in 59 countries and territories, the brand has no presence in the three major North American economies (U.S., Canada, Mexico), according to the company. A move into North America, therefore, represents a big potential expansion opportunity.
First released in the U.S. in the 1950’s, part of Alfa Romeo’s historical popularity was spurred from its role in film, helping it to become an iconic brand in the country for several decades. The following are examples of films that have included Alfa Romeo cars, bolstering the allure of the century-old Italian car.
By Paul Toscano
Posted 24 September 2012