A telephone call or visit to a travel agent used to be the only way to search for a cheap airfare, but the rise of the Internet quickly put an end to that.
Travelocity, created in 1996, was the vanguard among travel comparison sites —and those traveling for both personal and business reasons flocked to it.
(Competitors, such as Orbitz, OWW,Priceline, PCLN,and Kayak,KYAK,quickly popped up, and many of them are still around today.)
This "Travel 2.0" has not only forced many travel agencies out of business, it has forced airlines, hotels and car rental companies to frequently adjust rates to remain competitive in a fiercely competitive industry.
Travelocity may have been first but it is not foremost: It is the nation's sixth largest travel agency and the second largest online one, according to Sabre Holdings, which also happens to be its owner.