The recent obsession with fact-checking will grow further in 2013, with citizens, journalists and the competition playing the "Google game" to call out brands, politicians, and everyone else.
Jonah Lehrer, Fareed Zakaria, and 125 Harvard undergrads … were all busted for plagiarism in 2012. Given the pressure for producing content in a fast-moving world, the ease of accessing info online, and the decrease in fact-checkers at publications themselves, we expect to see more cases of copying in 2013.
At the same time, 2012 was the fact-check election, with every speech, comment and statistic scrutinized by professional organizations and citizens alike. According to Pew Research, 64 percent of persuadable voters used the Internet to fact-check political candidates.