Total sales: $80 million
In direct response television advertising, some categories consistently do well, such as exercise, pet and beauty products. Israni said another strong category is cleaning. Take the Static Duster, which has sold 8 million units.
This household product distinguished itself as a high performer early on in TeleBrands' history. "The Static Duster is a very exciting product," he said. "It's very high quality and extremely competitively priced."