» more from E3: Electronic Entertainment Expo 2013

Sony's Full-Court Press

Sony and Microsofthave been duking it out at this year's E3, with many game forum dwellers and Twitter fanatics giving Sony the edge. To emphasize that it wasn't planning to stay in third place as the next generation of system launches, the company wrapped the LA Convention Center with this banner to stay top-of-mind.

Chris Morris | CNBC