One Direction's Harry Styles watched Cara Delevingne lead the catwalk at Burberry, fueling rumors the two had rekindled their 2012 romance. Also in the front row were singer Paloma Faith, Hollywood actress Sienna Miller and model Suki Waterhouse.
The teenage Styles told CNBC he was a Burberry fan, and summed up the 157-year-old brand.
"It's iconic, British, understated and nice and cool," he said. "They don't try to do anything too crazy they just do what they're good at."
Meanwhile, Burberry CEO Angela Ahrendts told CNBC she was confident that Chinese demand for luxury goods will continue to grow, despite the government's crackdown on ostentatious purchases.
(Read more: Gift-giving crackdown hits China luxury retailers)
"It's the new normal and we've budgeted for it….I think that people forget that in the next year, 100 million consumers will exit that country and travel to flagship markets all over the world," she said.