Taking the top spot for "selection" was Buffalo Wild Wings, with 29 percent of those surveyed saying they were "most likely to visit it most often due to its good selection of alcoholic beverages."
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Applebee's took the second spot, with 24 percent, and Outback Steakhouse and T.G.I. Friday's tied for third place with 22 percent each.
Prices also keep customers coming back to Buffalo Wild Wings.
When asked which casual-dining brand they were "most likely to visit most often due to its good prices of alcoholic beverages," Buffalo Wild Wings came out on top with 30 percent. Chili's was No. 2 at 23 percent, and Ruby Tuesday was third with 22 percent.
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Buffalo Wild Wings has always made alcohol a part of its experience, even making it part of its tagline: "Wings.Beer.Sports."
The chain is the No. 1 account for more than 50 different beer brands and recently launched Game Changer, a new beer in a partnership with Redhook Brewery. Priced between cheaper domestic lagers and pricier craft beers, Game Changer became the fourth-most-popular draft beer at company-owned locations within two weeks of its release.
"Among casual-dining restaurants, Buffalo Wild Wings is seeing the greatest positive effect in terms of building customer loyalty with its alcohol offerings," Decker said. "There are many steps other restaurants can take to improve their alcoholic beverage programs to increase traffic, sales and customer loyalty."
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Among the restaurants with room for improvement was Hooters, which 46 percent of those surveyed cited as the place they would visit more often if the chain offered a better selection of alcoholic beverages.
Lone Star Steakhouse had the highest number of customers saying they would visit more often if the chain offered better prices on alcoholic beverages.