U.K. supermarket giant Tesco launched its attempt to tap into the tablet computer market and boost its online shopping and download services Monday when it unveiled its £119 ($190.95) "Hudl".
The world's number three retailer (after Wal-Mart and Carrefour) in terms of sales said the device, which uses Google's Android operating system, will offer instant access to Tesco's online music and film store, Blinkbox, banking services and Internet shopping.
Tesco is targeting the Hudl at the budget-conscious part of the market. Unveiling the Hudl Monday, the company noted that three-quarters of U.K. households were yet to own a tablet — deeming the technology too expensive or intimidating.
"Being online is an increasingly essential part of family life and whilst tablets are on the rise, usage is still quite limited. We feel the time is right for Tesco to help widen tablet ownership and bring the fun, convenience and excitement of tablets to even more customers across the U.K.," said Tesco Chief Executive Philip Clarke.