The on-again, off-again, on-again plans by Fiat to return the Alfa Romeo lineup to the United States is on again. This time the Italian automaker is targeting sales of the sports cars to begin in the second quarter of next year.
Sources tell CNBC that Fiat is confident the Alfa Romeo 4C will be ready to roll into showrooms in the first half of next year, provided there are no further delays. "We should see it in the second quarter," said a source within Chrysler, which is owned by Fiat and the UAW VEBA Trust. Officially, Chrysler would not comment on whether plans are being made for the resumption of Alfa sales in the United States.
The Alfa Romeo 4C is a mid-engine two-seat luxury sports car. Originally, Fiat planned to start selling the high-end Italian sports car in America in 2013. As the year has rolled along, Fiat and Chrysler executives have said little about the delay.
Alfa's long road back to the United States
Ever since he took over Chrysler in 2009, Fiat CEO Sergio Marchionne has talked about his plan to bring the Alfa Romeo back to the United States. Listening to Marchionne discuss his hopes for re-establishing the luxury lineup in the States seemed like a standard part of interviewing the Chrysler CEO at auto shows. But as good as it sounded on paper, the return of Alfa has been hamstrung by a host of issues including Fiat's struggle with the 4C engine.