Coca-Cola is now one of only two food and drinks retailers in the top 10 list, along with McDonald's at number seven. The list is in fact dominated by tech companies, with IBM, Microsoft, GE, Samsung and Intel all featuring in the top 10.
Despite its fall off the top spot — which it has held since the survey started in 2000 — Interbrand said Coca-Cola remained the world's most recognizable brand. Indeed, Coca-Cola has 73.3 million likes on its Facebook page, while Apple store has a mere 1.4 million. Coca-Cola is also followed by 1.9 million people on Twitter, where Apple has no official presence. Plus, Coca-Cola even made it onto the London catwalk this season, featuring in designer Ashish's Spring/Summer collection.
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"Coca-Cola achieves impressive global presence through standout ad campaigns, bold design, digital savvy, and a simple, universally relevant theme that weaves throughout the brand's communications: happiness," it said.