Apple's new iPhone may have caused queues in New York, Berlin, Beijing and London but over in Russia the streets were bare with no official release date of the company's latest smartphone expected until November, according to local media reports.
This delay highlights how the U.S. tech giant is faring in Russia, with falling market share and major carriers turning their backs on the smartphones.
Alexey Kornya, the chief financial officer of Russia's biggest mobile service provider MTS, told CNBC that the company is focusing on cheap smartphones as demand for iPhones is low.
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"They are not subsidizing in Russia," he said. "You have to pay in full, that is why there is very limited demand for non-subsidized expensive phones and that is why we are moving more focus on cheap smartphones."
An iPhone in Russia could cost over $1000, he said, adding that the bestselling smartphone sold by MTS in the last two months was just $60.
"High-end smartphones like Apple, Samsung of course they are important but they are not much in quantity because we are not subsidizing," he said.
Smartphone shipments were set to grow by over 30 percent this year according to research firm Canalys, but at the same time Apple's market share has contracted in the country.
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