Monsanto's new crop science
It's too late to stop the rise of genetically modified crops such as the Roundup Ready ones made famous by agricultural giant Monsanto. GMO crops have proliferated so extensively across the grain belt there is probably no going back for most of the eating public. So maybe at least science can balance Frankenfood with some Google-esque algorithms that allow us to farm—whatever worm genes we are farming—better.
Monsanto announced this past week the $930 million acquisition of Climate Corp., a pioneer among a new breed of data analytics firms focused on agricultural issues like crop insurance and agricultural risk management, which was founded by two former Google engineers.
"The Climate Corporation is focused on unlocking new value for the farm through data science," Monsanto chief Hugh Grant said in a statement. "Everyone benefits when farmers are able to produce more with fewer resources."
(Read more: Holiday hiring goes high tech)
So just how much money is all that Twitter data worth?
The social media company finally filed its complete S-1 for its upcoming IPO this past week, and it reveals that Twitter has more than 215 million monthly active users, 100 million of whom are daily active users. It has seen rapid growth—though maybe not quite as much as some social media peers; estimates for its ad revenue per user are below those of other social media leaders, including Facebook. Last year, Twitter revenue rose 198 percent, to about $317 million, while its net loss declined 38 percent, to about $79 million, the filing said.
Mobile is the primary driver of its business, and 75 percent of monthly active users access Twitter from a mobile device, according to the filing. Those monthly active mobile users account for over 65 percent of Twitter's advertising revenue from mobile. Twitter said it expects its mobile revenue to continue to grow in the near term.