"Some of this technology, like adaptive cruise control, is already in some Cadillac models," said John Capp, GM director of electrical systems. "Our plan is to have the whole system available by the end of this decade."
Race for self-driving cars
General Motors has been working on autonomous drive technology for years. Some of the technology has gone into features like adaptive cruise control, which automatically starts braking as sensors detect your car is closing in too quickly on the car in front of you.
The next frontier is developing cars that completely drive themselves.
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"There's a lot of momentum with this technology. Nobody wants to be left behind," said Raj Rajkumar, professor of electrical engineering at Carnegie Mellon University in Pittsburgh. "In 2003, if you'd have said that someday we'd see self-driving cars, you would have been labeled 'insane.'"
The crazy talk ended when everyone saw the Google car safely tooling around on public streets with researchers from the tech giant not steering or controlling the car.
Since then, nearly every automaker has proclaimed their intention to build self-driving cars.
Nissan and GM said they'll have one by the end of the decade. Elon Musk is shooting to have a Tesla with "co-pilot" technology to assist drivers by 2017.
"This technology is all very natural, very incremental, but it is coming," said Rajkumar.
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