Budweiser is bringing back its "Project 12" beer, releasing three new brews named for the ZIP codes where the recipes were created.
It's the second year in a row the brewery has created limited-edition "ZIP code" beers under its Project 12 banner, which asks the 12 Budweiser brewmasters located across the country to create new varieties of its iconic lager.
"We think of Project 12 as the innovation arm of Budweiser," said Brian Perkins, vice president, Budweiser. "We see it not as a competition but a collaboration among our brewers."
The Budweiser brewmasters are challenged to flex their creative muscles in terms of ingredients yet remain true to the brand's roots by using the same yeast strain Budweiser has been using since Adolphus Busch founded the brewery in 1876.
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This year's brews include Batch 94534 (Fairfield, Calif.), brewed with North Pacific hop varieties; Batch 23185 (Williamsburg, Va.), aged on a bed of bourbon barrel staves and vanilla beans; and Batch 43229 (Columbus, Ohio), brewed with chocolate and caramel malts.