As automakers around the world race to develop autonomous drive vehicles, new research is giving automakers both good news and potentially troubling news about self-driving cars.
The good news: Americans like the idea of self-driving cars. In fact, they appear willing to pay a premium for the technology.
The bad news: Car buyers think tech firms like Google will do a better job than traditional automakers building self-driving cars.
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"Consumers would be willing to buy a self-driving car from leading technology companies even more so than your traditional automotive companies," said Gary Silberg, with the consulting firm KPMG. Silberg's auto research team conducted focus groups across the country where people were asked a series of questions about self-driving cars.