``We want customers to know that they can continue to count on us—we are here to stay. We have substantial cash on our balance sheet and we have no debt. We are restructuring our cost base and this is a very painful transition, but it will make us financially stronger and we want to get that message directly to our customers.''
The open letter is being distributed via social media channels and published in Tuesday's edition of newspapers across the globe, including the Washington Post and Wall Street Journal in the U.S. and the Globe and Mail and National Post in Canada.
The company's future was further thrown into question after it announced this summer that it is weighing its options, including an outright sale.
Sources have told Reuters that the company is in talks with Cisco Systems, Google and SAP about selling all or parts of itself. Such a deal would be an alternative to a preliminary, $9-a-share offer by a group being led by BlackBerry's biggest investor, Fairfax Financial Holdings.
Last week, BlackBerry co-founders Mike Lazaridis and Douglas Fregin also said that they are considering a bid to buy the smartphone maker.
Boulben said the uncertainty is the reason why BlackBerry is publishing the letter, which highlights the company's strengths from its security offering to its device management capabilities and its mobile messaging platform.
(Read more: Nobody seems to want Apple's iPhone 5c)
``Whoever is interested in BlackBerry understands that the company has world-class products and services. These are products and services that customers can continue to count on.''
Boulben said the company already has 6 million Android and iPhone customers pre-registered for the launch of its BlackBerry Messenger (BBM) service.
He said he expects the BBM to launch on both those platforms ``within days,'' adding that the company is confident that it fixed issues that arose after the initial cross-platform launch of the messaging service last month.
The company suspended the cross-platform launch last month, after an unofficial older version of BBM downloaded by a number of Android users caused issues with the messaging platform.